Half a decade back there was a big publicity about medical tourism and sky scrapping numbers showing the amount of money being sourced to countries having affordable healthcare in form of medical tourism and associated travel and other supportive care costs .Many entrepreneurs plunged in to the market speculating higher returns on negligible investments . but have they achieved what they have been looking for in these years. If yes which countries have achieved that which are the countries which are lagging behind in spite of having all the resources of becoming a popular destination ?
Lets discuss India. Medical tourism business in India is as diverse as a it could be in th world. Lets consider the following points.
- No regulatory hurdle for medical tourism
- anyone can plunge in the business
- Hospitals have their own international divisions to promote themselves along with tied up with thousand other existing or non existing agencies
- Most of the players in the market are not armed with healthcare experience and bank upon the hospitals or physicians to supplement in patient counselling
- This is a market where nobody knows about the the statistics or the broader picture
- No retrospective analysis
along with all these there are other problems of infrastructural insufficiency, distance form the primary target countries, and many more. Can these problems be solved ? Yes , in next blog we shall discuss in detail how we can develop a strategic approach to all these problems.
Just want to say what a great blog you got here!
I’ve been around for quite a lot of time, but finally decided to show my appreciation of your work!
Thumbs up, and keep it going!
Cheers
Christian